Meet Sandra

Human Design: Projector

Your energy is your most valuable asset—and it deserves to create results. I help small businesses uncover where their efforts aren’t paying off and guide them toward smarter, sustainable growth. Together, let’s identify what’s working, what’s not, and where your energy truly belongs.

Discover my journey from branding photography to guiding small businesses.

This shift wasn’t planned—it happened naturally as I noticed patterns in how businesses were struggling.

Though my role looks different now, my mission remains the same: to guide small businesses toward clarity and impact. Due to visa restrictions, I’m unable to work as a service provider. But instead of doing nothing, I chose to lean into what I do best—seeing opportunities where others don’t. I have a knack for spotting hidden inefficiencies—the things that drain your energy without moving the needle. Whether it’s outdated marketing tactics or overlooked visibility gaps, I help you cut through the noise and focus on what truly matters.

I work on case studies and collaborate with businesses that are ready to make changes but may not yet be in a position to invest in a marketer, business coach, or strategist. Through insights, discussions, and strategic content, I help them understand where to focus their efforts for real visibility and impact. This isn’t about adding more tasks to your plate. It’s about helping you see the clearest path forward—so your energy actually creates results.

100+
PROJECTS COMPLETED
30+
Happy Clients
7+
Years Expreience
4
Team Members

My Story

There’s nothing more fulfilling than seeing a small business gain clarity and take meaningful action. Whether it’s a local salon doubling its bookings or a boutique shop finally standing out online, these moments remind me why I do what I do.

I started in visual branding and photography, but I quickly realized my role extended beyond just design—it was about helping businesses recognize where their energy was best spent. I saw business owners struggling, not because they weren’t working hard, but because they were spreading their efforts thin in areas that weren’t truly moving the needle.Over time, I shifted my focus. Instead of just shaping visuals, I started identifying visibility gaps. The end goal for most businesses is the same: making money for a reason. But with so much noise in the digital space, the real challenge isn’t just showing up—it’s showing up in the right place, in the right way, for the right people.

Tech Skills

Adobe products
WEbsite platforms - WEbflow, Wordpress, SquareSpace
AI Applications
Pretty muich anything techy - I am a skilled researcher and learner
Latest Posts

From Our Blog

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Client Attraction & Visibility

What Should Actually Be on Your Homepage?

Your homepage should be more than just pretty—it should guide clients to book. Learn what actually needs to be on your homepage to convert visitors into clients, without overwhelming them (or you)
Apr 21, 2025
Sandra Showalter
Read More
Client Attraction & Visibility

From Search to Service: How Clients Move from Google Business Profile to Booking

Discover how potential salon clients move from your Google Business Profile to your website—and ultimately to a booking. Learn how to reduce drop-offs, optimize each step of the journey, and create a seamless path from visibility to conversion.
Apr 11, 2025
Sandra Showalter
Read More
Delegation & Productivity

Salon Automation Efficiency Guide

Salon owners can save time and improve efficiency by automating key processes like text reminders, social media content, and Google review requests. Learn how small changes can make a big impact on your business operations.
Mar 14, 2025
Sandra Showalter

Latest Posts

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